Seismic Events is a limited liability company that focuses on sponsorship sales and special event planning.
Formed in early 2001, Seismic Events was created to service the expanding needs of The Bauserman Group and its clients. Once in place Seismic Events focused on special events such as grand openings, promotional events, and conventions. Within six months of its creation, Seismic Events was asked to help the University of Nevada Athletic Department with their sponsorship sales.
In that same year Seismic Events won the contract to be the exclusive sales arm of University of Nevada Athletics. From day one, Seismic Events made a positive impact on the program’s financial situation by creating new and innovative revenue sources, and producing a sharp increase in sales.
The following year was spent producing incremental growth at the University of Nevada and overseeing more special events. So successful were Seismic’s efforts at the University that management at Lawlor Events Center tapped the company to take on the primary role within their organization as it related to advertising inventory sales.
The results at Lawlor Events Center were strong and immediate as Seismic Events brought a new sales strategy to the table. The strategy was simple – bring rates up to the national average, broaden the sales effort, and take client service to a new high. Now in its second calendar year of sales, Lawlor Events Center’s revenue continues to grow.
Most recently Seismic Events was awarded the television contract for the University of Nevada Athletic Program. The 2005/2006 football and basketball teams have had more combined games televised than in any previous year.
Seismic Events’ philosophy is to become a “true” strategic partner with its clients to produce results. To date, that philosophy and a strong work ethic have produced exciting results for all of Seismic’s clients and they’re not done yet!
Seismic Events falls under its parent company, The Bauserman Group, a full-service communications agency with 15 years of experience in developing strategic marketing processes. In addition, Jim Bauserman, owner, is also a partner in one of Sacramento’s most successful post production companies. It is these skills, experiences and assets, along with a proven track record for sponsorship sales that make Seismic Events the best and most well-rounded partner for the Reno-Sparks Convention and Visitors Authority(RSCVA).
Duke Reedy
Event Sales Manager
With more than 30 years experience in sales, marketing, management, and staff development, Duke is one of the area’s leading professionals in sponsorship sales and special event fundraising. Duke’s expertise and results-oriented approach has played a key role in securing funds for many of northern Nevada’s most high-profile events. He served as sales manager for the 2006 National League of Cities Conference of Cities and Exposition, securing $1.2 million for the week-long event. He also has managed the University of Nevada sales team, achieving record sales for the athletics program, and managed the sales team for the 2007 Reno River Festival, garnering a 73 percent increase in sponsorship revenue over the previous year.
Prior to joining Seismic Events, Duke led the largest print sales team at the Reno Gazette-Journal, resulting in a 35 percent year-over-year increase, and integrated print sales representatives with the online department, resulting in $40,000 of additional monthly revenue. He served in a management capacity for a broker network where he worked closely with Safeway, Longs Drugs, Bergen, McKesson, King Scoopers, and Raley’s in Northern California, Colorado, and Hawaii. He also worked for Eagle Snacks Inc. and Toms Foods where he managed product introduction and a direct sales force.
Duke attended U.C.L.A., California Coast University and South East Community College.
email: duke@seismicevents.com
Felicia Griffin
Project Manager
Felicia brings more than eight years experience in fundraising, special event planning, entrepreneurial development and management to the team. As project manager of special events, she oversees all planning, coordination and logistics for our clients. Felicia has produced numerous local and national fundraisers, including game-day and fan appreciation events for the St. Louis Cardinals, and fundraisers for The Make a Wish Foundation. She spent several years on the production staff for the Reno Rodeo Invitational Team Roping, where she helped to secure $1 million in funding for a one-day event—the largest one-day amateur pay-off in the world.
Felicia also has served as an account executive for News 4, an agent for Gold Dust Commercial Associates, and as strategic relations and marketing manager for IGO. A native Nevadan, Felicia also has served in a management capacity for numerous fundraising efforts for local churches and schools. In addition to special event management, Felicia has spent the last five years operating her own business.
Felicia graduated from the University of Nevada, Reno with a Bachelor of Science in Business Administration.
email: felicia@seismicevents.com
Themis Caillat
Operations Manager
With more than four years experience in sales and customer relations, Themis Caillat serves as operations manager for Seismic Events. She brings notable experience in general business administration, sales, purchasing, merchandising and consulting, making her Seismic’s go-to person for the coordination of sales and events. With keen attention to detail, creative insight and a positive attitude, Themis has become a cornerstone of our team. Prior to joining Seismic Events, Themis served as an educator for the Carson City School District, a sales consultant for Jared Galleria of Jewelry, and as manager for a luxury clothing store in France. Originally from Virginia, Themis moved to Reno at age nine and later moved abroad, spending her early adulthood in France and learning to speak French fluently.
Themis is currently pursuing a Bachelor of Science in business administration from the University of Nevada, Reno.
email: themis@seismicevents.com